The finished dog treat pouch being used with a real service dog, Winston
The finished dog treat pouch being used with a real service dog, Winston
After completing a course on inclusive design, I was motivated to make the rest of my projects in college created through a lens of inclusivity and accessibility. When I got the opportunity to create a product from the ground up, I knew I wanted to make something that would showcase my newly found values. Throughout the quarter, my group went through user research, ideation, low and high fidelity prototyping, and user testing to create our final product: an accessible treat pouch for service dog handlers. In addition to learning each step of the human-centered design process, I was able to practice effective communication, time management, and realistic goal setting skills within my group.
When I first started this project, the thing I was most excited about was getting to work with dogs. Although my love for dogs only grew throughout the course, I was able to discover a desire to create things that help people make their lives better. At first glance, a dog treat pouch seems like an insignificant item that wouldn’t be able to increase anyone's quality of life. However, after conducting research and interviewing service dog handlers, most living with a disability, I began to understand the impact that design could have. For some, a poorly designed pouch was just an inconvenience. But for others, poor design actively excludes them from being able to use some products and keeps them from living their life. Seeing the challenges that other people had and knowing that I had the power to do something about it motivated me to become the designer I am today.
Led a team of four to design and handmake a pouch specialized for dog trainers and service dog owners
Conducted research including interviews, market analysis, and experience evaluation
Utilized research to develop and iterate user personas, user journey maps, storyboards, and prototypes
Constructed a high-fidelity prototype as a minimum viable product, used the proposed materials, and sewed the pouch by hand
Presented our high-fidelity prototype to 50-plus students and faculty at the end of the project
The version of empathy just discussed has listening as a critical step. If you want to create a product that actually helps people, you need to be able to listen to them. And this isn’t just about talking to someone and writing notes about what they say, its about making sure you are actively focusing all of your attention onto someone and using both verbal and non-verbal communication to make them feel heard. I was able to practice this level of active listening through research and interviews, but because of having to frequently remind myself to use this high-intensity listening I feel as if my listening skills overall have increased.
Empathy is a word that is almost always tied to human-centered design. Some human-centered design process wheels even have a whole step dedicated to empathy. Through this project, I got to learn about what empathy often looks like in design processes and what I truly define empathy to be. Typically, people see empathy as understanding your user on a deep level, knowing all the pain points, and being able to ‘step into their shoes’. Although this has well-meaning intentions, when you merely try to understand your user, you are missing critical points and excluding them from the process. To me, empathy in design looks like going to your stakeholders and asking THEM what they think the problem is and what the best solution would be.
Research is a huge component of all human-centered design processes. Although I had an idea of what this kind of research was and what it looked like, actually getting to practice it was a very different reality. Throughout this project, I got the chance to practice a variety of research techniques, all providing different insights into the problem. The first type of research we conducted was through collecting resources online. We found articles, scientific papers, and even online posts to help us learn more about the background of the project and the best path moving forward. After we felt confident in our background knowledge, we found people in our primary stakeholder demographic to interview. Slightly later in the process, we conducted research into similar products and conducted a market analysis to see how our idea compared to what already existed.
Front-view of the pouch showing off the faux leather and clip-on strap connection point
Maybe the most relevant for moving into industry careers, throughout this project we faced challenges that forced us to work around ambiguity. The course was built for groups to be designing apps, so coming in and trying to make a physical product put us in a bit of a weird spot. Even though the professor encouraged the direction our project was going, there were a lot of the aspects of the class that did not particularly fit for our situation. As a team, we had to find solutions that kept our progress on track and respond to assignments that didn’t give us all the answers.
I had previously been interested in accessible and inclusive practices, but I don’t think that it really became a personal value until I got to do it myself. Accessibility and inclusivity are now two things that I feel are core to who I am as a designer. In addition to cementing these two new practices into my values, this project pushed me to learn more about myself and my limits. I realized how important team psychological safety is to me and how effective communication aids in building that trust. This experience shaped my view on design and helped me build my values.
The pouch is made from a brown, washable, and water resistant faux leather with dark blue canvas cloth. There are two sections of the bag, one on the outside for treats and one closer to the body for personal belongings. Both use magnet closures that can be easily opened and closed at a moments notice with just one finger. It can be worn over the shoulder, cross-body, or around the waist as a fanny-pack.
This was one of the first major projects I completed in college and I was thrilled with how it turned out. Not only was I proud of the final product we were able to create, I felt fulfilled by the amount of learning I had done and the way the team was able to work together. What is most exciting about all of this is that it is only the beginning. Although powerful as a stand-alone project, this experience serves as a stepping stone for me to be able to complete many more projects that help many more people.